If you have as many musician friends on Facebook as I do, you've probably seen this floating around already. However, there are several points this video brings up that can't be discussed enough.
I'm constantly being asked by prospective employers: how do we make classical music relevant in today's world? What are your ideas on how to bring classical music to new audiences? How do you envision the classical music industry in ten years? This video beautifully demonstrates possible answers to those questions. Bringing orchestras out of concert halls is a great way to grab an audience, especially in huge urban areas such as NYC. (What we do in less populated areas is a topic for another day!) Several orchestras have been plugging away without conductors for years- Orpheus Chamber Orchestra, also based in NYC, is a great example.
Some may argue that this the role of the conductor is being trivialized in this video, but I don't look at it that way. Several orchestras hold events called "instrument petting zoos," where members of the ensemble help visitors try out different orchestral instruments. This concept seems to be a kind of a petting zoo for conducting. Perhaps this sparked the participants to check out a classical music concert, to view an orchestra in a different light, to maybe even view the role of a conductor as a more (or less) challenging job than they had anticipated before they stepped onto the podium. Who knows! (I wish I did...) All the participants seemed to be enjoying themselves and didn't seem to be too concerned about being judged on their performance.
What a major step in the right direction.